The world's largest meat processor, Tyson Foods, is investing in the rising market for alternatives. Known for marketing chicken, beef and pork, Tyson has recently taken a 5% stake in the plant-based protein producer Beyond Meat.
Beyond Meat manipulates amino acids, fats, carbohydrates and minerals from soy and pea proteins to recreate meat proteins, specialising in ‘vegan’ ground beef, chicken and tuna.
While Beyond Meat recognises that some of its loyal consumers may be concerned about the implications of the relationship with Tyson Foods for the nutritional quality and ethical integrity, it welcomes the investment as a sign of mainstream market development.
The silos between different players in the protein industry are falling. How quickly will consumer attitudes shift to keep up?